Meralco's entry needs PBA board approval

But while the incoming chairman sees no problem with Barako's participation, Meralco (Manila Electric Company), which expected to take over Sta. Lucia's franchise, will need to get the PBA board's approval.

"Barako is already an existing franchise and does not need board approval to continue participating. I told Commissioner Sonny Barrios that it's a statement for Meralco and not Barako," said Pardo in a text message, referring to an early report.

Barako Energy Coffee entered in a co-branding agreement with Harbour Centre in the ongoing PBA Fiesta Cup.

Barako board representative Raffy Casiao said they are planning to talk with Harbour regarding the possibility of another co-branding agreement. He also added that the Photokinafranchise would also seek amendments on some of the league's provisions, which will make the co-branding rule permanent.

"We requested it to the board if we can make a co-branding rule with another company in the Fiesta Cup, which is why, the PBA allowed Harbour to become our sponsor even if it's not part of the Photokina company," said Casiao.

Under the existing PBA rules, a member team can put other brand names on the team jersey provided that the brand is also owned by the same company.

"That's the reason why Air21 has been maximizing full use of the co-branding rule by putting the brand name of Mail and More, which is also being owned by the Lina Group, on its team jersey," said PBA commissioner Sonny Barrios. - Rey Joble/JVP, GMANews.TV